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James Morris, World Food Programme Executive Director…called for students and
young people, faith-based groups, the business community and governments to join
forces in a global movement to alleviate and eliminate hunger, especially among
children, in an interview Friday Feb. 16, 2007.
                                                                               Edith M. Ledberer, Associated Press


Sounds like FFHC to me…  
                                            Charles H. Weitz,
                                                                                     International Coordinator for FFHC,  2007
 
      
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The Freedom From Hunger Campaign (FFHC)

The Freedom From  Hunger Campaign (FFHC) was an information/education initiative designed to raise awareness of the problem of hunger and malnutrition. FFHC pioneered relationships between non-governmental  organizations, governments, governmental agencies, religious, community and youth groups as well as millions of individuals in the effort to end hunger and  poverty. It was the largest ever public awareness campaign to raise the profile of the problem of hunger and malnutrition and possible solutions to that problem. The campaign was instrumental in bringing  non-governmental organizations into closer cooperation with governments and governmental agencies and it was a key factor in the emergence of the international humanitarian movement.

The Food and Agriculture Organization of the United Nations (FAO) launched  FFHC on July 1, 1960.  The campaign was conceived by FAO Director-General BR Sen to raise awareness of the problem of hunger and malnutrition and of possible solutions to that problem. FFHC was FAO's main contribution to the First United Nations Development Decade.  

FFHC stood upon three legs: 
  
• research, 
• information/education, 
• and action. 

FFHC was a vehicle for the sharing of research information produced by FAO and other agencies and organizations.  The Campaign helped disseminate  information all around the world, and supported development education initiatives in developed and developing countries.  In the context of a world-wide movement toward activism and humanitarianism, FFHC helped mobilize people into action.  

The Campaign brought UN Agencies, governments, non-governmental organizations (NGOs), private industries, religious, youth, and community organizations, and millions of individuals together in a common effort.  FFHC pioneered the kind of cooperation between non-governmental organizations and governments or governmental agencies taken for granted today.  It was launched with a five year mandate, but was renewed repeatedly until it was finally discontinued in the early 1980s.  At its peak, the Campaign included more than 100 active national committees, and through a variety of media the Campaign message reached millions of people in all corners of the world.  FFHC was at the root of the modern international development movement, and its operation helped transform FAO from a technical organization into a development agency.  The Campaign was centred on a small Secretariat located within the offices of the Director-General of FAO, but the bulk of the work of the Campaign was undertaken by the national committees and other Campaign participants. 

In many ways the Campaign is still with us today.  Many national committees are still in operation, most as independent NGOs, and the message of the Campaign can still be heard in the language of international development and in calls for a broad, sustained, and global approach to the problem.

For a more detailed history of  FFHC:

The Freedom From Hunger Campaign: Inventing the International Development  Movement
the_freedom_from_hunger_campaign_-_inventing_the_international_development_movement.pdf
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For a history of Canada and FFHC:

All Roads Lead to Rome: Canada and the Freedom From Hunger Campaign and the  Rise of NGOs, 1960-1980
all_roads_lead_to_rome.pdf
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